Nissan, the Japanese automotive company, has recently taken steps towards expanding into the virtual world. The company has filed four new Web3-related trademarks with the United States Patent and Trademark Office, covering its Infiniti, Nismo, and Nissan brands.
What types of trademarks?
These trademarks signal Nissan’s plans to create virtual clothes, cars, headgear, trading cards, toys, tickets, and an NFT marketplace for trading and minting NFTs. In addition,
Nissan has outlined plans for metaverse advertising services and other “entertainment services” such as online video, images, artwork, tickets, audio, sounds, music, and trading cards. The company has created a website that provides information on Nissan’s proposed NFTs and how they will work.
The Nissan metaverse
Nissan Japan announced via twitter, a three-month “demonstration experiment” of its virtual store, “Nissan Hype Lab,” where customers can “study, consult, test drive, and purchase Nissan vehicles” in the metaverse.
During the trial period, customers can visit the virtual storefront “24 hours a day” via their PC or smartphone. They can create customized avatars and interact with virtual sales staff during certain hours. Customers can even finalize their purchase contracts through the virtual sales office.”
Despite the current crypto bear market, giant corporations like Nissan are still exploring opportunities in the Metaverse, NFTs, and other crypto-related technologies. They’re filing trademark applications that cover virtual items, and there’s speculation that they’ll use Ethereum’s mainnet for their Web3 initiatives. It’s exciting to see these companies embracing these cutting-edge technologies and opening up new possibilities for the future.
Despite the current crypto bear market, giant corporations like Nissan are still exploring opportunities in the Metaverse, NFTs, and other crypto-related technologies. They’re filing trademark applications that cover virtual items, and there’s speculation that they’ll use Ethereum’s mainnet for their Web3 initiatives. It’s exciting to see these companies embracing these cutting-edge technologies and opening up new possibilities for the future.
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