Inter Miami CF has scored a game-changing partnership with Polkadot, a leading blockchain platform. As the Club’s new Global Training Partner, fans won’t want to miss the debut of this exciting collaboration as the team of Messi gears up for their upcoming match against Chicago Fire FC.
Good morning ft our new training partner
@Polkadot pic.twitter.com/kVjt5BYdj6
— Inter Miami CF (@InterMiamiCF) August 29, 2024
What is Polkadot and how does it work?
Launched in 2020 by Ethereum co-founder Gavin Wood, Polkadot is a digital platform designed to build a more inclusive and transparent internet.
As a Main Partner, Polkadot will engage Inter Miami’s passionate fanbase through interactive fan zone activities, prominent branding at the training center, and dynamic digital campaigns. As part of the alliance, Polkadot will have a visible presence throughout Chase Stadium with major signage on the interior and exterior, and showcase the network’s brand on key visuals with LEDs and other stadium signage.
Chrissy Hill, CLO & interim COO of Parity Technologies, Polkadot’s leading technical contributor, said:
“We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing this team of global soccer superstars will soon wear the brand we love and support on their jerseys is beyond exciting.”
Learn more about Polkadot here
A Critique of Polkadot’s Sports Marketing Strategy
Some argue that Polkadot’s sports sponsorships don’t make sense, as L1 blockchains should focus marketing efforts on developers who can build applications to reach end users, rather than marketing directly to consumers.
Others suggest that if an L1 is marketing to end users, their goal is to drive token purchases, in a similar fashion we saw FTX buying up the stadiums of big American teams. However, sponsoring sports teams and events is seen by critics as an ineffective way to inspire developers to build blockchain applications.
Concerns that Polkadot and other established blockchains like Tezos and Algorand are “setting money on fire” with such sponsorships that don’t align with their core audience and goals. But perhaps this needs to be done to reach a bigger public. We’ll see.
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